Notes
The case studies are client systems. These are shorter pieces about method — the same process discipline turned on a problem of my own, written up the same way, ending with what I’d do differently.
Positioning · 2026
Three rewrites of my own job title produced no interviews. The fourth was an experiment with criteria set before I wrote it — search volume, honest fit, defensible end to end.
A method, not a headline
Method · 2026
Asked to direct the developers building our platform and to own its backlog, I reached for a completion percentage — then threw it out. It punished the one thing I had been asked to produce.
A measure is a design decision
Method · 2026
I direct Claude Code to build this site and deploy it by hand, with a script that checks every page first. Three times it passed while the live site served the wrong file.
Verify what the audience receives
